Keyword: mobile couponing

Interview • 01.10.2015

"Today’s consumers primarily want a seamless customer journey"

Interview with Robert Wucher, Head of Technology and Digital Client Solutions, GfK

To understand what services customers expect today, retailers should know exactly what touchpoints their customers use to get in touch. Only then can they align their sales approach, advertising and services accordingly. Robert Wucher, Digital ...

Interview • 01.10.2013

“Retailer Apps accompany the customer inside and outside of the store”

Interview with Jürgen Berens von Rautenfeld, CEO and President, Online Software AG

eCommerce is putting brick and mortar retailers under increasing pressure today. But this also leads to the development of new, innovative ideas that attract the customers and drive them back into the store by offering them an added value. In our ...

Interview • 01.10.2013

"Customers and Retailers Support Each Other With Information"

Interview with Sven Tollmien, Director Innovation Services, TrendONE

Mobile devices create a new type of connection between customer and retailer. Both sides can access information and sales offers at anytime and anywhere. In our current interview, Sven Tollmien, Director Innovation Services with the trend analysis ...

Report • 01.10.2013

Sales Success with Well-Managed Touchpoints

The encounter with the brand is crucial

The number of products offered at supermarkets or discounters is enormous: consumers can find approximately 10,000 products in a supermarket and ca. 2,000 in discount stores (German Trade Association). Many are part of the same segment and compete ...

Report • 03.06.2013

Mobile Payment - Variety of offers confuses consumers

To many cooks spoil the broth - This is especially the case when it comes to the topic of Mobile Payment

An ever larger number of different suppliers with different solutions are now active on the market. Of course there are customers who like to take the new offers. But the majority is still deterred by the many “island solutions”. Because ...

Report • 01.09.2011

New mobile opportunities in digital marketing

Retail is able to achieve more and more, particularly by reaching younger consumers via cell- and smartphones. That’s why applications – so-called apps – for the new mobile gadgets played a very big role at the EuroCIS. Yet also in existing ...

Report • 04.05.2011

Retail is on its way into the mobile computer era

Retail is getting more and more mobile

After the computer age comes the mobile computer era. The on-the-go equipment is getting more and more multifaceted. Simple cell phones make room for smartphones and Tablet PCs with touch-screens can replace the PC at home and in the office. And ...

Interview • 02.05.2011

Will traditional coupons soon become obsolete?

Interview with André Reif, CEO of MyMobai in Leipzig, Germany

André Reif, born in 1978, founded MyMobai in 2008 together with his schoolmate André Richter. The company with locations in Leipzig and Dresden develops business models and applications for mobile devices. By now, MyMobai sees itself as the German ...

Supplier

ECE Projektmanagement GmbH & Co. KG
Heegbarg 30
22391 Hamburg
NORDIC ID GmbH
NORDIC ID GmbH
Herforder Straße 195
33609 Bielefeld
payleven Germany GmbH
payleven Germany GmbH
Saarbrücker Str. 20/21
10405 Berlin
Messe Düsseldorf GmbH
Messe Düsseldorf GmbH
Messeplatz, Stockumer Kirchstraße 61
40474 Düsseldorf
Gastro-Cool GmbH & Co. KG
Gastro-Cool GmbH & Co. KG
Hans-Böckler-Str. 8
47877 Willich
Motorola Solutions Germany GmbH
Motorola Solutions Germany GmbH
Telco Kreisel 1
65510 Idstein
Giesecke & Devrient GmbH
Giesecke & Devrient GmbH
Prinzregentenstraße 159
81677 München
QUAD GmbH
QUAD GmbH
Windmüllerstraße 30
59557 Lippstadt
BrandLogistics.NET GmbH
BrandLogistics.NET GmbH
Bergstraße 31
69469 Weinheim
T-Systems Enterprise Services GmbH
T-Systems Enterprise Services GmbH
Fasanenweg 6
70771 Leinfelden-Echterdingen
EHI Retail Institute
EHI Retail Institute
Spichernstraße 55
50672 Köln
Bundesverband Digitale Wirtschaft (BVDW) e.V.
Bundesverband Digitale Wirtschaft (BVDW) e.V.
Berliner Allee 57
40212 Düsseldorf
ORACLE Deutschland B.V. & Co. KG
ORACLE Deutschland B.V. & Co. KG
Salzufer 8
10587 Berlin
MyMobai GmbH
MyMobai GmbH
Brühl 52
04109 Leipzig
NCR GmbH
NCR GmbH
Steinerne Furt 67
86176 Augsburg
E-Commerce-Center Köln (ECC Köln)
E-Commerce-Center Köln (ECC Köln)
Dürener Str. 401 b
50858 Köln
valuephone GmbH
valuephone GmbH
Waldstr. 7
08261 Schöneck
GS1 Germany GmbH
GS1 Germany GmbH
Maarweg 133
50825 Köln
Sony Deutschland GmbH
Sony Deutschland GmbH
Kemperplatz 1
10785 Berlin