Keyword: social media

Thumbnail-Photo: Conversational Commerce: Messenger Apps are the new sales channels...

Report • 31.08.2016

Conversational Commerce: Messenger Apps are the new sales channels

Addressing the customer in real-time is on the rise

Retailers want to reach their customers where they are – on the social web. In times of social media omnipresence, these are primarily messenger services. They don’t just lend themselves for customer service inquiries but also offer the ...

Thumbnail-Photo: Social media remains an important tool for retailers...

Company News • 23.10.2015

Social media remains an important tool for retailers

Almost all online retailers use social media

Social media is a great way to stay in touch with customers and to respond quickly to questions and problems. This has also been recognized by many German retailers. Online retailers in particular are focusing on social media. According to a ...

Thumbnail-Photo: Social Media in Retail

Report • 09.01.2015

Social Media in Retail

The Direct Line to the Customer Becomes More and More Important

Nowadays, retail needs to be active on all channels – this is nothing new. Customers also want to be able to purchase items at anytime and anywhere via mobile devices. This is why most retailers are also active on the Web by now. Just offering ...

Company News • 19.05.2014

Forecasting new product performance months before release

Companies can significantly improve the forecasting accuracy of forthcoming products’ performance by mining online consumer buzz prior to product release, according to a study being published by Marketing Science, a journal of the Institute ...

Thumbnail-Photo: “Our consumers expect us to serve them through the online-channel.”...

Interview • 05.01.2012

“Our consumers expect us to serve them through the online-channel.”

Interview with Rune Sølvsteen, e-commerce Director ad interim at Hunkemöller

Founded in 1886, Hunkemöller is one of the largest lingerie chains in Europe. The Dutch company employs more than 2.600 people and runs more than 450 shops in 15 countries. Hunkemöller has been active on the internet since 2001 and launched its ...

Thumbnail-Photo: Stores end up being downloaded more and more to mobile devices...

Report • 05.10.2011

Stores end up being downloaded more and more to mobile devices

m.bahn.de or m.tagesschau.de – the “m” is getting increasingly important on the Internet. There are more and more web pages specifically for mobile devices. Retailers are strongly getting in on the act. It’s practically a ...

Supplier

E-Commerce-Center Köln (ECC Köln)
E-Commerce-Center Köln (ECC Köln)
Dürener Str. 401 b
50858 Köln
Bundesministerium für Wirtschaft und Technologie
Bundesministerium für Wirtschaft und Technologie
Scharnhorststraße 34-37
10115 Berlin
Gesture Powered GmbH
Gesture Powered GmbH
Hauptstr. 202
44649 Herne
Management Forum - Verlagsgruppe Handelsblatt
Management Forum - Verlagsgruppe Handelsblatt
Eschersheimer Landstr. 50
60322 Frankfurt am Main
ORACLE Deutschland B.V. & Co. KG
ORACLE Deutschland B.V. & Co. KG
Salzufer 8
10587 Berlin
Management Forum der Verlagsgruppe Handelsblatt GmbH
Management Forum der Verlagsgruppe Handelsblatt GmbH
Eschersheimer Landstr. 50
60322 Frankfurt am Main
Comosoft GmbH
Comosoft GmbH
Hindenburgstr. 49
22297 Hamburg
OXID eSales AG
Bertoldstraße 48
79098 Freiburg
EHI Retail Institute
EHI Retail Institute
Spichernstraße 55
50672 Köln
Itellium Services GmbH
Itellium Services GmbH
Theodor-Althoff-Str. 1
45133 Essen
Manthan Systems Limited
Manthan Systems Limited
Mabledon Place, Bloomsbury
WC1H 9BB London
PRICER
PRICER
Bergkällavägen 20-22
19270 Sollentuna
Institut für Handelsforschung (IfH)
Institut für Handelsforschung (IfH)
Dürener Str. 401b
50858 Köln
Bundesverband Digitale Wirtschaft (BVDW) e.V.
Bundesverband Digitale Wirtschaft (BVDW) e.V.
Berliner Allee 57
40212 Düsseldorf