personalization

A table with a gift on it and homemade hearts.

#sustainability #marketing

Trends for Mother's Day and Father's Day: How retailers can score

How to make the holidays a success for your business with creative gift ideas for mom and dad

A mans hand types text on a smartphone. On the right of the picture you can see...

#marketing #online marketing

Turning customers into friends - here's how it works

WhatsApp channels as a secret weapon in the marketing mix

Two different models wearing the same outfit; copyright: Anthropics Technology...

#online trading #e-commerce

Smart & realistic virtual clothing try-on

Creating a virtual fitting room with a selfie and measurements

Advertising banner of the event DMWF 2022

#event #digital marketing

#DWMF Europe for top-level digital marketing insights

DMWF Europe at the RAI in Amsterdam on 21-22 November

#event #digital marketing

#DMWF returns to North America for a must-see hybrid conference and exhibition

Bringing together the brightest minds in digital marketing

Visualization of a woman and her body data for a mattress; copyright: Motesque...

#Tech in Retail #artificial intelligence

AI-powered product recommendations for better sleep

Reshaping the mattress industry with 3D avatar technology and biomechanics-based simulations

A kiosk for eye testing with people milling around; copyright: ieye...

#Tech in Retail #kiosk terminals

Pop-up eye testing kiosks by Swedish tech company ieye

Digitalised 5-minute eye tests with personalized recommendations

#online trading #e-commerce

Virtual try-on with AR in e-commerce

Enhanced and personalized online shopping through augmented reality

A black silhouette of a male head infront of a blue circle and a black...

#customer relationship management #customer experience

DTC and brick-and-mortar brands use value-driven personalization to score big

Winners of Sailthru’s Retail Personalization Index 2022: Thrive Market, Sephora, DSW, Best Buy, Adidas

Thumbnail-Photo: Omnichannel strategies in the opticians industry: Lukas Hahne from pro...

01.04.2022 #online trading #e-commerce

Omnichannel strategies in the opticians' industry: Lukas Hahne from pro optik

AI, AR and online tools in the eyewear trade: statements from eyes + more, Fielmann, Mister Spex, pro optik and Rottler

Offline or online? Contrasting these two concepts as opposites is outdated; the physical and digital worlds mix and complement each other – especially in retail. We took a look at the optical industry as an example of this.In a series of ...

07.01.2022 #mobile payment #sustainability

Payment market and retail: The trends for 2022

Secure, personalized, convenient – How will e-payment develop in the near future?

Over the past two years, consumer shopping habits have changed significantly – especially in Germany and Europe – and with them the structural orientation of retailers and companies. Convenient online shopping and digital payment methods ...

26.10.2021 #food retail #omnichannel

Instacart acquires Caper AI

Smart cart and smart checkout technologies

Instacart announced its acquisition of Caper AI (“Caper”), an AI-powered shopping cart and checkout technology platform. With this acquisition, Instacart aims to help retailers unify the in-store and online shopping experience for ...

04.10.2021 #online trading #e-commerce

How Discovery Commerce is changing online shopping

New ways of addressing and attracting customers

When shopping online, people no longer tend to buy only products they have specifically searched for. Increasingly, they are also tempted to make spontaneous purchases online. The principle is called discovery commerce. "Shopping by ...

27.09.2021 #online trading #e-commerce

Product information management systems in furniture retailing

Why investing in the quality of product information is worthwhile

“The wooden table with a square table top and four table legs.” Customers as well as furniture retailers and manufacturers know that it is not that simple. But it is precisely this specific product information that is important for all ...

28.05.2021 #online trading #e-commerce

Gen Z shopping journeys start on Social Media

Findings reveal generational shopping preferences: purchases are mostly made on third-party websites

Leading digital experience platform provider Optimizely (formerly Episerver) today announced new survey data revealing the nuanced preferences of Gen Z and Millennial consumers as we begin to emerge from the pandemic. The survey, which polled 1,000 ...

03.03.2021 #customer satisfaction #digitization

Retail industry lags behind in customer experience strategy

Lack of data and analytics hinders successful customer experience delivery

NTT Ltd. announced its Retail Guide to the Global Customer Experience Benchmarking Report which shows that the retail sector is particularly lagging behind in customer experience (CX) compared with the all industry benchmark. However, retailers ...

26.11.2020 #online trading #e-commerce

Beauty shoppers won’t try new products when shopping online

‘Virtual’ try-on technology positively impacts 45% of beauty shoppers

While nearly half (44%) of beauty shoppers in a new survey agree that they have bought more beauty and skincare products online (rather than in store) over the last 6 months, the research reveals that 56% (rising to 62% among female shoppers) tend ...

15.10.2020 #e-commerce #artificial intelligence

Chefbot delivers personalized recipe recommendations

AI Twitter tool that “helps cooking” based on ingredients

The Kroger Co. launched the first generation of Chefbot, its AI-powered Twitter recipe tool that helps users' pair the groceries in their fridge and reduce food waste by providing mealtime inspiration and personalized recommendations.Developed ...

04.08.2020 #online trading #e-commerce

3 steps to personalisation in e-commerce

How retailers can build trust and foster customer loyalty

The COVID-19 pandemic has left a visible mark on the retail sector, and companies have had to find new ways to reach consumers effectively in a very short time. Many companies that had previously focused on stationary retail have expanded their ...

10.06.2020 #fashion #trend research

Smart clothing to drive fitness wearable revenue

New report forcasts a rise of 11 billion Dollar by 2025

A new report from Juniper Research forecasts that annual revenue of integrated fitness clothing will rise from approximately $1 billion in 2020 to $11 billion in 2025. This rapid growth, boosted by higher pricing, will see smart clothing become the ...

17.04.2020 #online trading #digitization

"Love greetings" from the online shop

With the web-based application ViDGREETS, online shoppers can record personal messages and send them together with their purchase.

ViDGREETS – the name says it all. With this feature, customers in the online shop can quickly pack and send video greetings with their order. Retailers can also use it to send messages to their customers. In an interview, Marco van Eersel ...

14.04.2020 #digital signage #artificial intelligence

The new digital signage landscape: cloud-based

Using AI for automation and personalization

Big technology advancements mean digital signage systems are starting to become easier to use, to scale and to integrate, fuelling a market boom that will see the sector worth almost 30 billion dollars in five years' time.In a market that's ...

24.03.2020 #online trading #online marketing

3D product configuration: individualization online and in real time

Video interview with Yusuf Sahin, sales consultant at Derwid

The more attractive the presentation of a product, the more likely customers are to decide to buy online.One way of doing this is 3D product configuration, in which all the data and options of a product flow into the background. This allows the user ...

16.03.2020 #online trading #e-commerce

Personalization, but privacy

Episerver launches new ecommerce survey detailing evolving consumer expectations

Online shoppers are at odds with their desire for personalized digital experiences from brands and their demand for privacy, according to new data from Episerver™, the customer-centric digital experience company recently named a ...

26.02.2020 #customer satisfaction #data management

Helpful customization or furtive manipulation?

How Germans see personalization of online services

To ensure that our online experience is closely tailored to our interests and preferences, algorithms collect our personal data and analyze our online behavior. The data collected are used to infer sensitive information and to shape our digital ...

13.02.2020 #customer satisfaction #data management

Deal for personal data in luxury segment

Affluent consumers demand security, privacy and personalization in exchange for personal information

Affluent U.S. consumers demand stringent safeguards on the security and privacy of their personal data from companies that collect their information, according to a new Luxury Institute survey of Americans earning at least 150,000 dollars per year. ...

06.12.2019 #LED technology #LED lighting

Our mini plug system is patented

Renowned for safe and reliable performance

The unique mini plug system makes the installation of lights, transformers etc. unbeatably easy! Due to the minimal bore diameter of only 8 millimeters for the passage of the plugs through furniture parts, an installation can be carried out in a ...

05.12.2019 #LED technology #LED lighting

Individual LED lights for shops, furniture and objects

Starting with quantities of 1: Configure online now!

What type of light? Which type of LED? What type of cover? Which accessories? Which lighting fits best into your shop planning?With the new online offer for the configuration of individual luminaires, ELEKTRA can now provide the answer. The solution ...

22.11.2019 #trend research #personalization

Mood Media launches hospitality trend book

Four key trends highlighted: immersion, community, customization und convenience

Mood Media, the world’s leading in-store media solutions company dedicated to elevating the Customer Experience, launches its second trend book, exploring the ever-changing nature of customer experience in the hospitality sector looking at ...

12.11.2019 #shop design #shop concepts

Clear views into the manufacturing workshop

Showroom Papier Tigre in Paris

Papier Tigre, a contemporary stationery brand, is rehabilitating its showroom on rue des Filles du Calvaire in the Marais, in the heart of Paris. It brings together a sales area, a space dedicated to custom products and the workshop in the back.The ...

Thumbnail-Photo: New personalization tactic makes new visitors more likely to make a...

18.10.2019 #digital marketing #customer retention

New personalization tactic makes new visitors more likely to make a purchase

Nosto launches A/B testing & optimization tech

Nosto is announcing the general release of its A/B Testing & Optimization (ABTO) solution. The new offering enables digital retailers to execute, optimize, and learn from sophisticated A/B and multivariate tests across Nosto’s complete set ...

03.10.2019 #POS marketing #personalization

Vast majority of consumers plan to return holiday gifts

“Retailers need to seize the moment."

During the upcoming holiday season 77 percent of consumers surveyed said they plan to return a portion of their gifts, with nearly 20 percent expecting to return more than half of their presents (sorry grandma!). This is both a blessing and a curse ...

16.09.2019 #data management #digital marketing

“What do you have that nobody else has?”

Exhibitor statements from the halls of DMEXCO 2019 on marketing trends and technology

We from iXtenso were visiting DMEXCO 2019 and looked around for the latest opportunities and technologies for marketers. We asked some companies what makes their solution unique – here are some answers. ...

04.07.2019 #customer satisfaction #mobile payment

Frictionless checkout across all channels to build loyalty

H&M and Klarna elevate the shopping experience for US consumers

H&M and Klarna announced that they have expanded their current partnership agreement to also include the US market, in the development of an unrivalled payments and shopping experience across touchpoints. Together, H&M and Klarna are aiming ...

18.06.2019 #digitization #event

Changing markets: embracing disruption to harvest opportunity

Reporting from the first annual Retail & Brand Experience World Congress in Barcelona

More than 200 industry insiders highlighted the many challenges facing the retail sector today in interesting talks and lectures.Topics included the customer experience, the use of technologies, digital media, omnichannel strategies, personalization ...

07.06.2019 #food delivery service #online food retailing

Digital food retail: customers expect more personalization

New research sponsored by precima shows retailers must act quickly to develop a detailed understanding of shopping missions.

The fast-changing dynamics of the food retailing environment continue to challenge companies to keep pace with fast-changing shopper demands. The latest of these shifting shopper requirements involves their behavior on digital platforms and is ...

03.06.2019 #customer satisfaction #digital marketing

Attracting customers to your retail store: location-based marketing

Right people, right place, right time: getting your customers' attention

“Check out this suede jacket that matches your pants and shoes." Once a customer is near the entrance of a fashion boutique, marketers deliver personalized promotions via hologram. After the customer has entered the store, the ...

26.03.2019 #data management #marketing

Poor marketing personalization efforts means losing customers

Marketing leaders strive for one-to-one personalization, but fall short

While most marketing leaders continue to strive for one-to-one personalization, achieving this type of tailored messaging falls short, causing most personalization efforts to fail, according to Gartner, Inc. The price of getting personalization ...

Thumbnail-Photo: Robots in retail: producer and salesperson all-in-one at the fully...

15.03.2019 #artificial intelligence #customer retention

Robots in retail: producer and salesperson all-in-one at the fully automated kiosk

Interview with Matthias Krinke, Managing Director of pi4_robotics GmbH

At Berlin’s shopping mall Bikini Berlin, we meet the robot “Gisela”. The robot’s designer Matthias Krinke sat down with us and explained what she can do and revealed what the retail industry can expect from her and her ...

19.12.2018 #digital marketing #customer analysis

Real-time personalization: “A ten percent sales increase is possible“

Interview on individualized user experience with Gregor Wolf, Managing Director of Evergage GmbH

"Customers who bought this washing machine also bought these socks." Customers don’t want to see bad recommendations like this one when they shop online. But how can retailers suggest items that are more relevant to customers? We ...

05.10.2018 #data warehouse management #customer analysis

Make room for innovation: Cloud services for agile businesses

Implement your retail pilot projects faster than ever. Interview with SAP retail experts.

Leaner, faster, more useful: Cloud solutions help analyze customer information and make meaningful use of it. Ralf Kern and Achim Schneider of the Industry Business Unit Retail at SAP reveal which retailers no longer want to do without the cloud and ...

25.09.2018 #online trading #customer satisfaction

Marketing automation: The USP of the online world

How to successfully develop a personalized sales approach almost automatically

Every day, marketers grapple with a mixture of database, web analytics, communication, workflows, and CRM synchronization. Processes today can be summarized, analyzed and optimized with the help of marketing automation - for a personalized sales ...

13.07.2018 #e-commerce #customer satisfaction

Perfectly fitting clothes to prevent retail returns

Product recommendations based on a person’s body data

Interview with René Stampfl, Sales Director at Fision Technologies How wonderful it would be if the clothes you order online would fit you perfectly right out of the box. What sounds like wishful thinking, could soon become a ...

09.05.2018 #event #omnichannel

Personalization & pricing summit

Artificial Intelligence in omnichannel business

The personalization & pricing summit (pps) is Germany’s leading conference for the earnings enhancing application of artificial intelligence (AI) in omnichannel business. ...

04.04.2018 #artificial intelligence #fashion

Handcrafted skis customized with artificial intelligence

Each ski is handbuilt to unique customer specifics

After nearly three years of development and over 400 on-snow test days, Original+, a Salzburg Austria-based ski company,launches its first production run of custom skis crafted with artificial intelligence. Original+’s ...

19.02.2018 #artificial intelligence #cloud computing

EuroCIS 2018 - Into the Cloud with AI

GK Software launches cloud4retail

GK Software SE is presenting innovations and new product versions at the EuroCIS trade show in Düsseldorf. The major focus is on the new full-service solution known as cloud4retail and the personalization of the customer journey with the help ...

02.02.2018 #customer satisfaction #printers

Changing the color of 3-D printed objects

Retail stores could to be able to customize products in real-time

3-D printing has come a long way since the first "rapid prototyping" patent was rejected in 1980. We've evolved from basic designs to a wide range of highly-customizable objects. Still, there's a big issue: once objects are ...

22.12.2017 #omnichannel #personalization

Retailers focus on personalization

How retailers create a personalized shopping experience with the help of customer data

Personalization, also called customization is a trending topic in retail for the year 2018. Retailers increasingly put customer demands center stage since consumers have come to expect a customized shopping experience both online and offline. But ...

29.09.2017 #brick and mortar retail #customer relationship management

Smart retail through use of sensor technology

How brick-and-mortar retail can catch up to the informational edge of e-commerce

E-commerce has a clear advantage over brick-and-mortar retail when it comes to subjects like big data, personalization, and automation. Every time search and buying processes take place online, information about customers practically collects ...

14.09.2017 #customer satisfaction #customer relationship management

Top retail brands ranked with Personalization Index

The Retail Personalization Index ranks brands on the quality and degree of personalization in their customer experience.

Sailthru, the leading cross-channel experience management platform for the world's top retail and media companies, today announces the debut of its first annual Retail Personalization Index, a ranking of 100 top retail brands according to how ...

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