Keyword: sales promotion

Thumbnail-Photo: Excellent solutions for the future of retail...

News • 23.10.2017

Excellent solutions for the future of retail

Digital Retail Award 2017 honours six innovative projects

Emotional storytelling in the store. Furniture shopping in a virtual showroom. Playfully connecting customer and product through an interactive shop-window. The winners of the Digital Retail Awards 2017 clearly demonstrate, how the digital future of ...

Thumbnail-Photo: “The emperor’s new signmaking”

viscom 2017 • 10.10.2017

“The emperor’s new signmaking”

Fairy-tale inspiration at viscom world of inspiration

“Once upon a time, there was a jolly bunch of industrious advertising technicians who set out to find inspiration ... .” From 18 to 20 October, it’ll be viscom 2017 – not Hans Christian Andersen – which will send its ...

Thumbnail-Photo: Clothing sales at the discounters will grow 90.7 percent by 2022...

News • 20.09.2017

Clothing sales at the discounters will grow 90.7 percent by 2022

Heidi Klum’s range for Lidl shows why

Lidl’s Esmara by Heidi Klum range has lived up to expectations and paves the way for material growth through clothing for the discounters. Within the discount channel* clothing is the most under-penetrated sector, holding only a 0.6 percent ...

Thumbnail-Photo: Nordstrom unveils its latest retail concept and neighborhood hub...

News • 18.09.2017

Nordstrom unveils its latest retail concept and neighborhood hub

A neighborhood hub for free personal styling, onsite alterations and a suite of Nordstrom services

Fashion retailer Nordstrom is pleased to announce Nordstrom Local – the company’s latest retail concept and neighborhood hub where customers can shop and access Nordstrom services in a convenient, central location. This brand new ...

Thumbnail-Photo: Displays for the POS: from cardboard display to digital signage element...

Report • 14.09.2017

Displays for the POS: from cardboard display to digital signage element

How displays are turning into key touchpoints along the customer journey

The actual decision to purchase a product or brand is often made at the POS. It takes the right means of communication to persuade consumers at this juncture. Most notably, this includes eye-catching brand communication. That’s why the retail ...

Thumbnail-Photo: The new generation of hanging ceiling signs

Product • 14.09.2017

The new generation of hanging ceiling signs

K-D Hermann GmbH has developed pick&change, an innovative ceiling system under its promoflex brand

Pick&change makes it far easier, quicker and safer to hang displays above your goods. ...

Thumbnail-Photo: Point of sale displays: Utilizing the brand effect...

Report • 14.09.2017

Point of sale displays: Utilizing the brand effect

How a good design concept can lead to more sales

Regardless of all the technical innovations, analog retail displays, i.e., physical display stands, continue to be an important sales promotion tool at the point of sale (POS). The benefit of displays is that they stand out from a variety of ...

Thumbnail-Photo: The optimal placement of displays depends on a variety of factors...

Interview • 14.09.2017

The optimal placement of displays depends on a variety of factors

iXtenso stands shoulder to shoulder with Felix Horstmann

Felix Horstmann, scientific assistant for the Chair of Marketing and Retail Management at the Philipps University of Marburg, focuses on the impact and effects of POS displays. In the interview, he explains how they should be positioned in the store. ...

Thumbnail-Photo: Study shows: Value channel shoppers prefer receipt-based offers for...

News • 16.08.2017

Study shows: Value channel shoppers prefer receipt-based offers for savings

Personalized, targeted coupons printed on receipts boost sales and customer loyalty

inStream, the expert in receipt-based targeted marketing for value channel retailers, has completed its annual value channel shopper tracking study. The company interviewed shoppers nationwide at value channel retail locations as part of this study ...

Thumbnail-Photo: Old Hickory Mall launches pop up shop for local merchants...

News • 09.08.2017

Old Hickory Mall launches pop up shop for local merchants

Shop is available for rent on a weekly basis

Old Hickory Mall is giving local merchants the opportunity to expand their business without having to sign a long-term lease agreement.  The new Pop Up Shop, located in the center of the mall next to Victoria’s Secret and American ...

Thumbnail-Photo: Carrefour opens hypermarket store in São Paulo...

News • 07.08.2017

Carrefour opens hypermarket store in São Paulo

Bakery, Rotisserie and Butcher’s counters with gained glass walls, enabling to see the manufacture

Carrefour inaugurates an hypermarket store in São Paulo in the new Jardim Pamplona Shopping Center. The store has more than 5,600 square meters and an assortment of about 34,000 products, with special emphasis on own brand products and fresh ...

Thumbnail-Photo: 75 percent of British adults admit purchase decisions changed by rewards...

News • 04.08.2017

75 percent of British adults admit purchase decisions changed by rewards

Study finds point of sale decisions can be swayed by right incentive

75 percent of British consumers admit that the right reward or incentive could shift their final purchase decision to buy from a competing brand at the point of sale. The independent study of 1,000 British adults, commissioned by 360insights, also ...

Thumbnail-Photo: Unmanned stores: what local supply might look like in the future...

Report • 02.08.2017

Unmanned stores: what local supply might look like in the future

Mom-and-pop stores turn into apps

Even though store hours have become more flexible these days, we probably all know the following scenario: every time we urgently need something – typically on weekends- supermarkets are already closed for the day. In the future, unmanned ...

Thumbnail-Photo: From shopping center to third place

Report • 19.07.2017

From shopping center to third place

Entertainment and gastronomy dictate tomorrow’s shopping center concepts

Only eight shopping centers are currently being built in Germany. There are a number of reasons for this. Booming online business, extensive approval processes and the development of new building sites thwart development. To stay attractive, ...

Thumbnail-Photo: Toshiba lifts customer experience & sales for Brookstone...

Company News • 04.07.2017

Toshiba lifts customer experience & sales for Brookstone

Dynamic content related to the products creates new shopping experience

Brookstone has loyal shoppers throughout the United States and Puerto Rico that are well acquainted with the retailer’s unique selection of innovative and lifestyle products, but Brookstone executives were seeking to dramatically broaden their ...

Thumbnail-Photo: See it, feel it, get it: German consumers have no patience whilst...

Company News • 20.06.2017

See it, feel it, get it: German consumers have no patience whilst shopping

Mood Media Launches New Global Study “The State of Brick & Mortar: 2017” 11,000+ consumers surveyed

German consumers would prefer to have whatever item it is they are buying in their hands immediately. Nearly three-quarters of all those surveyed (72 percent) prefer to shop in physical stores as opposed to online shopping because this way they can ...

Thumbnail-Photo: s.Oliver introduces digital signage store concept at the Ruhrpark...

Case study • 14.06.2017

s.Oliver introduces digital signage store concept at the Ruhrpark Shopping Center in Bochum

Digital Retail – Motivating customers with relevant buying incentives and increasing retail store productivity

Since the end of April, the s.Oliver Group has applied a digital signage concept in its store at the Ruhrpark Shopping Center in Bochum (Bochumer Ruhrparkzentrum) that emphasizes an innovative sales approach to better understand and continuously ...

Thumbnail-Photo: Diamond Center Jewelers: New location in Fayetteville...

News • 06.06.2017

Diamond Center Jewelers: New location in Fayetteville

Preferred Jewelers International Member expands from Fort Smith, Arkansas into the Fayetteville Market.

Fort Smith, Arkansas-based Diamond Center Jewelers announces its recent expansion into the Fayetteville area market with the opening of a second location. For more than 39 years, Diamond Center Jewelers has been one of the most trusted names in ...

Thumbnail-Photo: When music becomes a brand

In-store music • 31.05.2017

When music becomes a brand

Custom music playlists put customers in the store in a happy mood

The job of a DJ is to cater to the respective occasion, setting and audience and choose the right music. In the best case scenario, guests have a wonderful time and stay until the end. Great in-store music should accomplish the same objective. ...

Thumbnail-Photo: Quinoa salad and fresh-baked bread from the gas station...

Design • 22.05.2017

Quinoa salad and fresh-baked bread from the gas station

Lekkerland tests a store concept that emphasizes freshness and an integrated design

Once upon a time, gas stations were just gas stations. A little later, they were the last resort to buy beer and cigarettes when all the other stores were closed. Nowadays, gas stations stand out with baked goods, fresh salads, and smoothies and ...

Thumbnail-Photo: Scent marketing in retail creates a welcoming atmosphere...

Report • 02.05.2017

Scent marketing in retail creates a welcoming atmosphere

The use of scents at the POS increases attractiveness and customer loyalty

Scent marketing in retail has gotten a bad reputation over the years. It has been accused of seducing and manipulating consumers. That’s also the reason why only very few retailers let the public in on their concepts. Having said that, many ...

Thumbnail-Photo: Architecture featuring Basque colours

News • 26.04.2017

Architecture featuring Basque colours

The new extension to the BAB 2 shopping centre unveiled

Teams from Carmila and Carrefour Property have just unveiled the new extension to the BAB 2 shopping centre. With 40 new stores and an extra 10,000 square metres, the shopping centre’s unusual architecture features typically Basque colours. It ...

Thumbnail-Photo: Always in motion: SEAT rolls out new concepts for its dealerships...

Report • 25.04.2017

Always in motion: SEAT rolls out new concepts for its dealerships

How the automotive industry redesigns showrooms

Car dealers respond to the ever-changing buying habits of their customers and expand new retail concepts. The ambiance of car dealerships is increasingly defined by digital technologies, premium settings, and graphic displays. This is how the ...

Thumbnail-Photo: Rutters uncorks wine sales

News • 11.04.2017

Rutter's uncorks wine sales

The first Rutter's location to sell wine started sales

The first Rutter's location to sell wine is located at 2215 Old Trail Road in Goldsboro Newberry Township. It marks the first of seven Rutter's locations planning to sell wine with beer. This Rutter's is the first convenience store ...

Thumbnail-Photo: RetailMeNot: best things to buy in April

News • 10.04.2017

RetailMeNot: best things to buy in April

Top categories that garner the best savings this month

When it comes to spring purchases, staples like flowy tops, spring break excursions and updates for the home are all must-haves. In order to not break the bank this season, RetailMeNot, a leading savings destination, has done the research and ...

Thumbnail-Photo: Reima AirConcept runs smelling pictures

Company News • 03.04.2017

Reima AirConcept runs smelling pictures

Perfect visual display advertisement you can smell

To make a pleasant scent and moving images stay in the mind of customers and visitors, Reima AirConcept developed the “eye-catcher for the nose”, the first serial video-scent-display for sales promotion. At the EuroShop 2017 in ...

Thumbnail-Photo: NRF says later easter expected to bring record spending...

News • 30.03.2017

NRF says later easter expected to bring record spending

Americans will spend more than ever as they celebrate Easter nearly three weeks later this year than last

According to NRF’s annual survey, spending for Easter is expected to reach 18.4 billion dollars, up 6 percent over last year’s record 17.3 billion dollars and a new all-time high in the survey’s 14-year history. Those ...

Thumbnail-Photo: Philips Lighting cracks code how colored lighting boosts supermarket...

Company News • 20.03.2017

Philips Lighting cracks code how colored lighting boosts supermarket sales

Pilot in Globus supermarket in Germany used colored LED lighting to increase sales by 6 percent and traffic at the store’s promotional area by 15 percent

Philips Lighting and Globus, a major grocery retailer in Germany, have measured the positive effects of lighting in a joint research project. In collaboration with German Research Center for Artificial Intellifence DFKI1 and EIT Digital2, a series ...

Thumbnail-Photo: That was EuroShop 2017

Video • 16.03.2017

That was EuroShop 2017

Breathtaking and visionary

EuroShop again has been a brilliant event. You will be impressed by the variety of innovations and inspirations for the retail industry that was shown in the busy halls during the past five days. Be inspired! ...

Thumbnail-Photo: Visual Merchandising: Using a good story to stimulate the customers...

Video • 08.03.2017

Visual Merchandising: Using a good story to stimulate the customer's imagination

It is all about the best decoration, because you buy with your eyes first

In times of e-commerce, visual marketing is becoming more and more important. Emotions and a well thought out story are crucial elements of the visual merchandising processes. The EuroShop dimension “Visual Merchandising” demonstrates ...

Thumbnail-Photo: POP marketing: Catching the customer’s eye...

Video • 08.03.2017

POP marketing: Catching the customer’s eye

Sales promotion at the POS

At EuroShop 2017, the dimension POP marketing shows the most attractive and most fascinating installations for the point of sale. It is exactly here, where the customer decides which product to buy. Take a look at our highlights! ...

Thumbnail-Photo: How to get shorter lines in your store

Company News • 17.02.2017

How to get shorter lines in your store

Speed up the checkouts and avoid long queues

Most people want their checkout experience to be as fast as possible. While retailers know queues are inevitable, new research* shows just how much of an impact a long line can have on purchase behaviour. The researchers discovered that the length ...

Thumbnail-Photo: Experience 20 Million floorings: increase traffic - boost sales!...

Company News • 16.02.2017

Experience 20 Million floorings: increase traffic - boost sales!

There is really now way around FOTOBODEN™ at the coming EuroShop –
the World’s No. 1 Retail Trade Fair

Not only because the Kaarst-based company will be one of the biggest exhibitors at the trade fair with some 1,500m²of “covered” floor space in the truest sense of the word. Or because the giant logo of the trade fair at Entrance ...

Thumbnail-Photo: Digital mirror provides shoppers with extra product information...

News • 03.02.2017

Digital mirror provides shoppers with extra product information

Award-winning technology makes it into the new flagship store of Coop Italia

The Supermarket of the Future is a large grocery store featuring pioneering digital solutions developed by Carlo Ratti Associati and built by Coop Italia, Italy’s largest supermarket chain. The Supermarket of the Future represents a further ...

Thumbnail-Photo: POCO uses ESLs: digital price tags benefit customers and employees...

Best practice report • 19.01.2017

POCO uses ESLs: digital price tags benefit customers and employees

"You can’t put a price tag on preventing long wait times at the checkout"

Over the past few years, digital price tag or electronic shelf label (ESL) technology has improved considerably, especially in the area of visual display. Recently furniture discounter Poco has started to use ESL systems at its store in Goch, ...

Supplier

StrongPoint
StrongPoint
Schießstrasse 35
40549 Düsseldorf
visuals united ag
visuals united ag
An der Gümpgesbrücke 26
41564 Kaarst bei Düsseldorf
Online Software AG
Online Software AG
Bergstraße 31
69469 Weinheim
Futura Retail Solutions AG
Futura Retail Solutions AG
Harburger Schloßstr. 28
21079 Hamburg
MMT GmbH & Co. KG
MMT GmbH & Co. KG
Waldenserstr. 2-4
10551 Berlin
REIMA AirConcept GmbH
REIMA AirConcept GmbH
Seiferitzer Allee 7
08393 Meerane
Mood Media GmbH
Mood Media GmbH
Wandalenweg 30
20097 Hamburg
contact Auszeichnungssysteme
contact Auszeichnungssysteme
Hainbrunner Straße 97
69434 Hirschhorn