Keyword: sales promotion

Thumbnail-Photo: s.Oliver introduces digital signage store concept at the Ruhrpark...

Case study • 14.06.2017

s.Oliver introduces digital signage store concept at the Ruhrpark Shopping Center in Bochum

Digital Retail – Motivating customers with relevant buying incentives and increasing retail store productivity

Since the end of April, the s.Oliver Group has applied a digital signage concept in its store at the Ruhrpark Shopping Center in Bochum (Bochumer Ruhrparkzentrum) that emphasizes an innovative sales approach to better understand and continuously ...

Thumbnail-Photo: Diamond Center Jewelers: New location in Fayetteville...

News • 06.06.2017

Diamond Center Jewelers: New location in Fayetteville

Preferred Jewelers International Member expands from Fort Smith, Arkansas into the Fayetteville Market.

Fort Smith, Arkansas-based Diamond Center Jewelers announces its recent expansion into the Fayetteville area market with the opening of a second location. For more than 39 years, Diamond Center Jewelers has been one of the most trusted names in ...

Thumbnail-Photo: When music becomes a brand

In-store music • 31.05.2017

When music becomes a brand

Custom music playlists put customers in the store in a happy mood

The job of a DJ is to cater to the respective occasion, setting and audience and choose the right music. In the best case scenario, guests have a wonderful time and stay until the end. Great in-store music should accomplish the same objective. ...

Thumbnail-Photo: Quinoa salad and fresh-baked bread from the gas station...

Design • 22.05.2017

Quinoa salad and fresh-baked bread from the gas station

Lekkerland tests a store concept that emphasizes freshness and an integrated design

Once upon a time, gas stations were just gas stations. A little later, they were the last resort to buy beer and cigarettes when all the other stores were closed. Nowadays, gas stations stand out with baked goods, fresh salads, and smoothies and ...

Thumbnail-Photo: Scent marketing in retail creates a welcoming atmosphere...

Report • 02.05.2017

Scent marketing in retail creates a welcoming atmosphere

The use of scents at the POS increases attractiveness and customer loyalty

Scent marketing in retail has gotten a bad reputation over the years. It has been accused of seducing and manipulating consumers. That’s also the reason why only very few retailers let the public in on their concepts. Having said that, many ...

Thumbnail-Photo: Architecture featuring Basque colours

News • 26.04.2017

Architecture featuring Basque colours

The new extension to the BAB 2 shopping centre unveiled

Teams from Carmila and Carrefour Property have just unveiled the new extension to the BAB 2 shopping centre. With 40 new stores and an extra 10,000 square metres, the shopping centre’s unusual architecture features typically Basque colours. It ...

Thumbnail-Photo: Always in motion: SEAT rolls out new concepts for its dealerships...

Report • 25.04.2017

Always in motion: SEAT rolls out new concepts for its dealerships

How the automotive industry redesigns showrooms

Car dealers respond to the ever-changing buying habits of their customers and expand new retail concepts. The ambiance of car dealerships is increasingly defined by digital technologies, premium settings, and graphic displays. This is how the ...

Thumbnail-Photo: Rutters uncorks wine sales

News • 11.04.2017

Rutter's uncorks wine sales

The first Rutter's location to sell wine started sales

The first Rutter's location to sell wine is located at 2215 Old Trail Road in Goldsboro Newberry Township. It marks the first of seven Rutter's locations planning to sell wine with beer. This Rutter's is the first convenience store ...

Thumbnail-Photo: RetailMeNot: best things to buy in April

News • 10.04.2017

RetailMeNot: best things to buy in April

Top categories that garner the best savings this month

When it comes to spring purchases, staples like flowy tops, spring break excursions and updates for the home are all must-haves. In order to not break the bank this season, RetailMeNot, a leading savings destination, has done the research and ...

Thumbnail-Photo: Reima AirConcept runs smelling pictures

Company News • 03.04.2017

Reima AirConcept runs smelling pictures

Perfect visual display advertisement you can smell

To make a pleasant scent and moving images stay in the mind of customers and visitors, Reima AirConcept developed the “eye-catcher for the nose”, the first serial video-scent-display for sales promotion. At the EuroShop 2017 in ...

Thumbnail-Photo: NRF says later easter expected to bring record spending...

News • 30.03.2017

NRF says later easter expected to bring record spending

Americans will spend more than ever as they celebrate Easter nearly three weeks later this year than last

According to NRF’s annual survey, spending for Easter is expected to reach 18.4 billion dollars, up 6 percent over last year’s record 17.3 billion dollars and a new all-time high in the survey’s 14-year history. Those ...

Thumbnail-Photo: Philips Lighting cracks code how colored lighting boosts supermarket...

Company News • 20.03.2017

Philips Lighting cracks code how colored lighting boosts supermarket sales

Pilot in Globus supermarket in Germany used colored LED lighting to increase sales by 6 percent and traffic at the store’s promotional area by 15 percent

Philips Lighting and Globus, a major grocery retailer in Germany, have measured the positive effects of lighting in a joint research project. In collaboration with German Research Center for Artificial Intellifence DFKI1 and EIT Digital2, a series ...

Thumbnail-Photo: That was EuroShop 2017

Video • 16.03.2017

That was EuroShop 2017

Breathtaking and visionary

EuroShop again has been a brilliant event. You will be impressed by the variety of innovations and inspirations for the retail industry that was shown in the busy halls during the past five days. Be inspired! ...

Thumbnail-Photo: POP marketing: Catching the customer’s eye...

Video • 08.03.2017

POP marketing: Catching the customer’s eye

Sales promotion at the POS

At EuroShop 2017, the dimension POP marketing shows the most attractive and most fascinating installations for the point of sale. It is exactly here, where the customer decides which product to buy. Take a look at our highlights! ...

Thumbnail-Photo: Visual Merchandising: Using a good story to stimulate the customers...

Video • 08.03.2017

Visual Merchandising: Using a good story to stimulate the customer's imagination

It is all about the best decoration, because you buy with your eyes first

In times of e-commerce, visual marketing is becoming more and more important. Emotions and a well thought out story are crucial elements of the visual merchandising processes. The EuroShop dimension “Visual Merchandising” demonstrates ...

Thumbnail-Photo: How to get shorter lines in your store

Company News • 17.02.2017

How to get shorter lines in your store

Speed up the checkouts and avoid long queues

Most people want their checkout experience to be as fast as possible. While retailers know queues are inevitable, new research* shows just how much of an impact a long line can have on purchase behaviour. The researchers discovered that the length ...

Thumbnail-Photo: Experience 20 Million floorings: increase traffic - boost sales!...

Company News • 16.02.2017

Experience 20 Million floorings: increase traffic - boost sales!

There is really now way around FOTOBODEN™ at the coming EuroShop –
the World’s No. 1 Retail Trade Fair

Not only because the Kaarst-based company will be one of the biggest exhibitors at the trade fair with some 1,500m²of “covered” floor space in the truest sense of the word. Or because the giant logo of the trade fair at Entrance ...

Thumbnail-Photo: Digital mirror provides shoppers with extra product information...

News • 03.02.2017

Digital mirror provides shoppers with extra product information

Award-winning technology makes it into the new flagship store of Coop Italia

The Supermarket of the Future is a large grocery store featuring pioneering digital solutions developed by Carlo Ratti Associati and built by Coop Italia, Italy’s largest supermarket chain. The Supermarket of the Future represents a further ...

Thumbnail-Photo: POCO uses ESLs: digital price tags benefit customers and employees...

Best practice report • 19.01.2017

POCO uses ESLs: digital price tags benefit customers and employees

"You can’t put a price tag on preventing long wait times at the checkout"

Over the past few years, digital price tag or electronic shelf label (ESL) technology has improved considerably, especially in the area of visual display. Recently furniture discounter Poco has started to use ESL systems at its store in Goch, ...

Supplier

StrongPoint
StrongPoint
Schießstrasse 35
40549 Düsseldorf
Mood Media GmbH
Mood Media GmbH
Wandalenweg 30
20097 Hamburg
Online Software AG
Online Software AG
Bergstraße 31
69469 Weinheim
Futura Retail Solutions AG
Futura Retail Solutions AG
Harburger Schloßstr. 28
21079 Hamburg
REIMA AirConcept GmbH
REIMA AirConcept GmbH
Seiferitzer Allee 7
08393 Meerane
visuals united ag
visuals united ag
An der Gümpgesbrücke 26
41564 Kaarst bei Düsseldorf