Keyword: multisensual marketing

Thumbnail-Photo: Scent marketing in retail creates a welcoming atmosphere...

Report • 02.05.2017

Scent marketing in retail creates a welcoming atmosphere

The use of scents at the POS increases attractiveness and customer loyalty

Scent marketing in retail has gotten a bad reputation over the years. It has been accused of seducing and manipulating consumers. That’s also the reason why only very few retailers let the public in on their concepts. Having said that, many ...

Thumbnail-Photo: Reima AirConcept runs smelling pictures

Company News • 03.04.2017

Reima AirConcept runs smelling pictures

Perfect visual display advertisement you can smell

To make a pleasant scent and moving images stay in the mind of customers and visitors, Reima AirConcept developed the “eye-catcher for the nose”, the first serial video-scent-display for sales promotion. At the EuroShop 2017 in ...

Thumbnail-Photo: The smell of barbecue is in the air

Multisensory effects at the POS • 24.03.2017

The smell of barbecue is in the air

Weber Original Stores provide all customers with a personalized grilling experience

EuroShop 2017 has shown: the retail sector has officially become unimaginable without emotionalization and storytelling. More than ever before, the customer journey is like an adventure that appeals to all the different senses. Philipp ...

Thumbnail-Photo: Sound systems perfectly stage products and brands...

Report • 09.09.2016

Sound systems perfectly stage products and brands

Whispering Window and Sound Shower draw customers to the store and entice them into buying

Sales aids that stimulate the senses of customers are becoming more and more important. Visual marketing alone is no longer enough. Nothing should be left to chance, even when it comes to music. After all, a professional music concept doesn’t ...

Thumbnail-Photo: adidas in London: A flagship store in the digital age...

Photo gallery • 30.06.2016

adidas in London: A flagship store in the digital age

The shoe is the star. The hip sneakers in London’s adidas store are downright being celebrated

Selected items are showcased in an abundance of space. The branding of the label is reflected in every corner. A flagship store like no other. The digital applications show what the future may bring. Back when Umdasch Shopfitting introduced a ...

Thumbnail-Photo: What we hear is what we feel: Guiding the buying decision process...

Report • 28.10.2015

What we hear is what we feel: Guiding the buying decision process sensibly

Interview with Professor Monika Imschloß, University of Cologne

For retailers, these insights could mean brand-new kinds of targeted sales promotion at the POS: our perception on how things feel to us can change depending on what type of music we listen to. Psychologist Professor Monika Imschloß of the ...

Thumbnail-Photo: Just try it: What brick-and-mortar stores do better than online retailers...

Report • 27.10.2015

Just try it: What brick-and-mortar stores do better than online retailers

Experiencing and testing with all senses

Over hill, over dale or off to bed ‒ getting to test products directly in the store is a real advantage brick-and-mortar businesses have over online retailers. All of our senses become a part of the purchase decision in this case. Creating an ...

Thumbnail-Photo: Sensual Design - Shop-Design with Multisensual Marketing...

Report • 09.01.2015

Sensual Design - Shop-Design with Multisensual Marketing

Retailers should focus on the basics: The art is in reaching the recognition threshold but not crossing it

Brick-and-mortar retailers, who want to create an unforgettable shopping experience in their stores and also want to set themselves apart from online retailers, should appeal to all the senses of their customers. Multisensual marketing is an ...

Supplier

REIMA AirConcept GmbH
REIMA AirConcept GmbH
Seiferitzer Allee 7
08393 Meerane
Mood Media GmbH
Mood Media GmbH
Wandalenweg 30
20097 Hamburg