Keyword: instore-analytics

Thumbnail-Photo: Technology and the changing face of „retailtainment“...

Company News • 24.05.2015

Technology and the changing face of „retailtainment“

See the big picture with retail analytics

As society becomes increasingly experience-driven, the shopping centre industry finds itself redefining its offering to keep up with demands and requirements. ‘Retailtainment’, a term first used in 1999 by American Sociologist George ...

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