Keyword: location based services

Thumbnail-Photo: Enticing customers to the POS with geo-fencing...

Report • 30.06.2016

Enticing customers to the POS with geo-fencing

„Location-based advertising is an inevitable part of the modern marketing mix“

The demand for digital marketing strategies that can also be locally applied is growing. Location-based real-time communication enables retailers to bridge the gap between digital advertising and the offline behavior of their customers. That’s ...

Thumbnail-Photo: “Only a powerful network infrastructure makes omnichannel retailing...

Interview • 11.05.2015

“Only a powerful network infrastructure makes omnichannel retailing possible“

Interview with Christian Schallenberg, CTO, Lancom Systems GmbH

To be successful in omnichannel commerce, a retailer, above all, needs a powerful IT infrastructure. Current solutions make it possible to load the different channels together. This also includes the highly integrated radio access point by LANCOM ...

Supplier

LANCOM Systems GmbH
LANCOM Systems GmbH
Adenauerstraße 20 / B2
52146 Würselen
ShopperTrak
ShopperTrak
St John's Court, Easton St, High Wycombe
Buckinghamshire HP11 1JX
Gesture Powered GmbH
Gesture Powered GmbH
Hauptstr. 202
44649 Herne