Sales Promotion

Advertisement
Thumbnail-Photo: First-ever marketplace for content studios

News • 03.07.2017

First-ever marketplace for content studios

IAB to showcase publishers’ powerful brand storytelling capabilities

The Interactive Advertising Bureau (IAB) today announced the launch of a first-of-its kind marketplace for publishers’ content studios, to showcase the wealth of ways these dynamic creative powerhouses apply their storytelling expertise to ...

Thumbnail-Photo: See it, feel it, get it: German consumers have no patience whilst...

Company News • 20.06.2017

See it, feel it, get it: German consumers have no patience whilst shopping

Mood Media Launches New Global Study “The State of Brick & Mortar: 2017” 11,000+ consumers surveyed

German consumers would prefer to have whatever item it is they are buying in their hands immediately. Nearly three-quarters of all those surveyed (72 percent) prefer to shop in physical stores as opposed to online shopping because this way they can ...

Advertisement
Thumbnail-Photo: Duty Free: Get around new airline baggage restrictions...

News • 15.06.2017

Duty Free: Get around new airline baggage restrictions

Retailer Dutyfreeonboard.com delivers straight to travelers' homes or anywhere in the US and pay the duties for them.

Retailer Dutyfreeonboard.com has eliminated the hassle of passengers carrying their coveted discounted duty free purchases & dealing with airline restrictions by delivering straight to travelers' homes or anywhere in the US and paying the ...

Thumbnail-Photo: s.Oliver introduces digital signage store concept at the Ruhrpark...

Case study • 14.06.2017

s.Oliver introduces digital signage store concept at the Ruhrpark Shopping Center in Bochum

Digital Retail – Motivating customers with relevant buying incentives and increasing retail store productivity

Since the end of April, the s.Oliver Group has applied a digital signage concept in its store at the Ruhrpark Shopping Center in Bochum (Bochumer Ruhrparkzentrum) that emphasizes an innovative sales approach to better understand and continuously ...

Thumbnail-Photo: Accenture opened its largest innovation hub for the retail, fashion and...

News • 07.06.2017

Accenture opened its largest innovation hub for the retail, fashion and consumer goods

Driving innovation is the guiding philosophy of the Accenture Customer Innovation Network

Located in the heart of Porta Nuova, the city’s up-and-coming innovation district, the new Accenture Customer Innovation Network (ACIN) is part of Accenture’s global network including facilities in Bangalore, Chicago, Manila and ...

Advertisement
Thumbnail-Photo: When music becomes a brand

In-store music • 31.05.2017

When music becomes a brand

Custom music playlists put customers in the store in a happy mood

The job of a DJ is to cater to the respective occasion, setting and audience and choose the right music. In the best case scenario, guests have a wonderful time and stay until the end. Great in-store music should accomplish the same objective. ...

Thumbnail-Photo: Global market study on gift cards

Research • 26.05.2017

Global market study on gift cards

According to Persistence Market Research's analysis, the gift card market in the APAC region is expected to witness a higher growth rate over the projected period.

With the markets in North America and Europe together accounting for more than 65 percent of the global gift card market revenue share in 2015, an exact estimation of where these markets are headed in terms of performance is the ...

Thumbnail-Photo: Digital Signage at the POS: how virtual and real retail worlds merge...

Specialist Article • 08.05.2017

Digital Signage at the POS: how virtual and real retail worlds merge

Digital signal systems are among the hotly debated topics in retail marketing.

They provide attractive new opportunities for interaction with customers but also imply a holistic marketing concept as well as an integration of distribution channels. They increasingly take the place of the familiar billboards at train ...

Thumbnail-Photo: Scent marketing in retail creates a welcoming atmosphere...

Report • 02.05.2017

Scent marketing in retail creates a welcoming atmosphere

The use of scents at the POS increases attractiveness and customer loyalty

Scent marketing in retail has gotten a bad reputation over the years. It has been accused of seducing and manipulating consumers. That’s also the reason why only very few retailers let the public in on their concepts. Having said that, many ...

Thumbnail-Photo: CVS Pharmacy introduces new store design to enhance retail customer...

News • 27.04.2017

CVS Pharmacy introduces new store design to enhance retail customer experience

Reimagined store design, new health services, an expanded offering of health and beauty products and “better-for-you” food options rolling out

CVS Pharmacy, the retail division of CVS Health, unveiled a new store design to enhance the retail customer experience with a new assortment of healthier food, health-focused products and expanded beauty selections paired with informational signage ...

Thumbnail-Photo: Patrizia Pepe celebrates opening with Umdasch Shopfitting...

Company News • 25.04.2017

Patrizia Pepe celebrates opening with Umdasch Shopfitting

Umdasch took care of the entire construction management

On 11 April 2017 the new store for fashion & accessories in the high-end segment finally opened. It is centrally located in the McArthur Glen Designer Outlet in Parndorf. We take care of everything – in line with this mission statement ...

Thumbnail-Photo: Von Maur department store opens first location in Wisconsin...

News • 13.04.2017

Von Maur department store opens first location in Wisconsin

New location continues strategic national expansion plans

Von Maur opened a new store at The Corners of Brookfield in Brookfield, Wis.The 150,000-square-foot store is the company's first location in Wisconsin. Known for its selection of brand name and specialty apparel, shoes, ...

Thumbnail-Photo: Rutters uncorks wine sales

News • 11.04.2017

Rutter's uncorks wine sales

The first Rutter's location to sell wine started sales

The first Rutter's location to sell wine is located at 2215 Old Trail Road in Goldsboro Newberry Township. It marks the first of seven Rutter's locations planning to sell wine with beer. This Rutter's is the first convenience store ...

Thumbnail-Photo: RetailMeNot: best things to buy in April

News • 10.04.2017

RetailMeNot: best things to buy in April

Top categories that garner the best savings this month

When it comes to spring purchases, staples like flowy tops, spring break excursions and updates for the home are all must-haves. In order to not break the bank this season, RetailMeNot, a leading savings destination, has done the research and ...

Thumbnail-Photo: Reima AirConcept runs smelling pictures

Company News • 03.04.2017

Reima AirConcept runs smelling pictures

Perfect visual display advertisement you can smell

To make a pleasant scent and moving images stay in the mind of customers and visitors, Reima AirConcept developed the “eye-catcher for the nose”, the first serial video-scent-display for sales promotion. At the EuroShop 2017 in ...

Thumbnail-Photo: NRF says later easter expected to bring record spending...

News • 30.03.2017

NRF says later easter expected to bring record spending

Americans will spend more than ever as they celebrate Easter nearly three weeks later this year than last

According to NRF’s annual survey, spending for Easter is expected to reach 18.4 billion dollars, up 6 percent over last year’s record 17.3 billion dollars and a new all-time high in the survey’s 14-year history. Those ...

Thumbnail-Photo: Retailers and manufacturers take responsibility...

EuroShop 2017 • 21.03.2017

Retailers and manufacturers take responsibility

Retail sector in a great mood to invest

The term “sustainability” increasingly becomes a buzzword. Especially in the retail sector, it is difficult to reach a consensus on what sustainability truly means. Is it referring to the sustainable production of materials, recycling ...

Thumbnail-Photo: Still not comfortable with millennials? Wait till you see generation Z...

Company News • 17.03.2017

Still not comfortable with millennials? Wait till you see generation Z

A multi-generational workplace offers diversity in thinking, which can be highly productive and a great place to learn

Employers are still coming to terms with how to accommodate the work habits of millennials. You remember Millennials, the generation that reached adulthood around 2000 and brought a fair amount of change. They prefer flexible hours, have a strong ...

Thumbnail-Photo: That was EuroShop 2017

Video • 16.03.2017

That was EuroShop 2017

Breathtaking and visionary

EuroShop again has been a brilliant event. You will be impressed by the variety of innovations and inspirations for the retail industry that was shown in the busy halls during the past five days. Be inspired! ...

Thumbnail-Photo: Visual Merchandising: Using a good story to stimulate the customers...

Video • 08.03.2017

Visual Merchandising: Using a good story to stimulate the customer's imagination

It is all about the best decoration, because you buy with your eyes first

In times of e-commerce, visual marketing is becoming more and more important. Emotions and a well thought out story are crucial elements of the visual merchandising processes. The EuroShop dimension “Visual Merchandising” demonstrates ...

Thumbnail-Photo: POP marketing: Catching the customer’s eye...

Video • 08.03.2017

POP marketing: Catching the customer’s eye

Sales promotion at the POS

At EuroShop 2017, the dimension POP marketing shows the most attractive and most fascinating installations for the point of sale. It is exactly here, where the customer decides which product to buy. Take a look at our highlights! ...

Thumbnail-Photo: Brand communication – how to present your brand...

Video • 06.03.2017

Brand communication – how to present your brand

A successful trade fair appearance is more than just a product presentation

Today, companies have to create a visual, haptic and emotional experience. Trade fairs or other events are also an important communication tool and part of a well-thought-out marketing strategy. The current trends for a successful live communication ...

Thumbnail-Photo: The supermarket of the future - SES-imagotag Deutschland GmbH...

Video • 05.03.2017

The supermarket of the future - SES-imagotag Deutschland GmbH

Searching a product in the supermarket will soon be a thing of the past for both customers and employees

This is made possible by the "connected store". Guillaume Portier from SES-imagotag Deutschland GmbH explains how it works. ...

Thumbnail-Photo: Cross-border B2C E-Commerce drives intra-regional retail trade in Europe...

News • 23.02.2017

Cross-border B2C E-Commerce drives intra-regional retail trade in Europe

Strong intra-regional cross-border E-Commerce trend develops, as many online shoppers in Europe buy from countries in the same region

The report “Europe Cross-Border B2C E-Commerce 2017” reveals key trends and perspectives of cross-border online retail in this region, citing multiple market statistics, forecasts and consumer surveys. One of the key findings of the ...

Thumbnail-Photo: A look ahead: Virtual Reality at EuroShop 2017...

Interactive trends • 22.02.2017

A look ahead: Virtual Reality at EuroShop 2017

What’s the actual purpose of virtual retail applications?

Is it all about the fun factor or maybe more about the chance to obtain more comprehensive information? At any rate, the interactive character of these solutions provides many opportunities for the retail sector – both online and offline. ...

Thumbnail-Photo: How to get shorter lines in your store

Company News • 17.02.2017

How to get shorter lines in your store

Speed up the checkouts and avoid long queues

Most people want their checkout experience to be as fast as possible. While retailers know queues are inevitable, new research* shows just how much of an impact a long line can have on purchase behaviour. The researchers discovered that the length ...

Thumbnail-Photo: Fast-growing multicultural influence across grocerys...

News • 17.02.2017

Fast-growing multicultural influence across grocery's

Multicultural consumers are the fastest growing segment of the U.S. population and the growth engine for fresh food categories within the grocery space

With the rapid growth of multicultural households in America and their unparalleled influence on the marketplace, there is a strong need for retailers to revise their in-store strategies to include a wider range of fresh food products and flavor ...

Thumbnail-Photo: Experience 20 Million floorings: increase traffic - boost sales!...

Company News • 16.02.2017

Experience 20 Million floorings: increase traffic - boost sales!

There is really now way around FOTOBODEN™ at the coming EuroShop –
the World’s No. 1 Retail Trade Fair

Not only because the Kaarst-based company will be one of the biggest exhibitors at the trade fair with some 1,500m²of “covered” floor space in the truest sense of the word. Or because the giant logo of the trade fair at Entrance ...

Thumbnail-Photo: Organizations must pay attention to new factors driving customer loyalty...

News • 16.02.2017

Organizations must pay attention to new factors driving customer loyalty in the digital age

Accenture Strategy unveils the new ‘languages of loyalty’ driving customer relationships in the digital age

Organizations are wasting billions of dollars each year on customer loyalty programs that don’t work like they used to, according to new research from Accenture Strategy. With millions of loyalty points sitting dormant and the majority of U.S. ...

Thumbnail-Photo:  Starbucks debuts voice ordering

News • 10.02.2017

Starbucks debuts voice ordering

Starbucks launches voice ordering capabilities within Starbucks mobile iOS app and Amazon Alexa platform

Starbucks is taking the next step toward evolving the digital customer experience by launching voice ordering capabilities within the Starbucks mobile iOS app and the popular Amazon Alexa platform. These features are an extension of Starbucks ...

Thumbnail-Photo: Kesko now purchases 100 percent renewable electricity...

Company News • 07.02.2017

Kesko now purchases 100 percent renewable electricity

K-Group also increases own renewable energy production

Since the beginning of 2017, all electricity purchased by Kesko in Finland is renewable. In 2017, the amount of electricity purchased by Kesko will be approximately 540 GWh. This electricity will be used in K-stores and the K-Group’s other ...

Thumbnail-Photo: Digital mirror provides shoppers with extra product information...

News • 03.02.2017

Digital mirror provides shoppers with extra product information

Award-winning technology makes it into the new flagship store of Coop Italia

The Supermarket of the Future is a large grocery store featuring pioneering digital solutions developed by Carlo Ratti Associati and built by Coop Italia, Italy’s largest supermarket chain. The Supermarket of the Future represents a further ...

Thumbnail-Photo: Online retail prices often match those in stores...

News • 03.02.2017

Online retail prices often match those in stores

Study shows online retail prices often match store prices - and suggests why they sometimes do not

When you buy products online, do you imagine you could get better prices in a store? Conversely, does in-store shopping lead you to wonder whether you are missing better prices online? Fear not. An innovative study by an MIT economist shows that ...

Thumbnail-Photo: 98 percent of Generation Z still shop in-store...

News • 18.01.2017

98 percent of Generation Z still shop in-store

Despite living a digital life

Despite expectations that the first "digitally native" generation would want to shop online, a new study released today by IBM (NYSE: IBM) and the National Retail Federation found that almost all members of Generation Z prefer to shop in ...

Thumbnail-Photo: Social Media is important, face-to-face interaction is even more...

Trade fair appearance • 09.01.2017

Social Media is important, face-to-face interaction is even more essential

Interview with Jan Kalbfleisch, Managing Director FAMAB Association for Direct Business Communication

At the EuroShop 2017, nothing is more important than having a great trade fair booth. Technology and digitization are not just great toys, they are also amazing gadgets to showcase your brand. Virtual reality and interactive designs are major ...

Thumbnail-Photo: First-of-its-kind partnership with campaign for local holiday shopping...

Company News • 21.12.2016

First-of-its-kind partnership with campaign for local holiday shopping

​West coast lifestyle app Validated and Portland bike share program Biketown announce first-of-its-kind partnership that lets shops and restaurants validate bike share costs

To kick off the partnership, Biketown and Validated are launching #GetValidated when you fill your Biketown basket: a co-marketing campaign to encourage people to do two things this season: shop local and explore freely. "When it comes to ...

Thumbnail-Photo: Retail industry: act sustainably and talk about it!...

Communication • 15.12.2016

Retail industry: act sustainably and talk about it!

“Sustainability and profitability are not mutually exclusive, they complement each other.“

Major retail chains like Coop and Marks & Spencer are role models in many ways when it comes to sustainable retail. They heap awards and accolades for their responsible projects and approaches. Other retailers should also acknowledge this ...

Thumbnail-Photo: Sellers and consultants report a happy Jumia Black Friday 2016...

Company News • 13.12.2016

Sellers and consultants report a happy Jumia Black Friday 2016

75 percent of orders had shipped by Friday November 25th

The 2016 edition of Jumia Black Friday may have come and gone, but the excitement and taste of success still lingers for the sellers, sales agents and community of entrepreneurs who experienced impressive sales and positive customer feedback during ...

Thumbnail-Photo: Customer satisfaction is more important than ever during the festive...

Company News • 06.12.2016

Customer satisfaction is more important than ever during the festive season

Retailers need to ensure their supply chain is agile enough to handle the volume spike

The end of year festive season is almost upon us and for many businesses, especially those in the retail sector, this means the start of the peak activity period. In order to realize revenue targets, as well as offer a shopping experience that ...

Thumbnail-Photo: EuroShop 2017 at a glance

retail trends • 01.12.2016

EuroShop 2017 at a glance

Here you will find all the important topics that affect the world's leading trade fair for the retail

...

Thumbnail-Photo: How Digital Signage promotes visual marketing...

Trends in retail and gastronomy • 28.11.2016

How Digital Signage promotes visual marketing

Until recently, retailers addressed customers at the shop window or point of sale primarily with posters, displays or other eye-catchers

Yet media overload makes it increasingly difficult for these traditional, static advertising formats to assert themselves. New interesting presentation platforms that inform and entertain consumers increasingly prevail. They are summarized under ...

Thumbnail-Photo: Shoppers more likely to buy products that have more space around them...

News • 18.11.2016

Shoppers more likely to buy products that have more space around them

More space between items in a store enhances perceptions of the store's prestige, aesthetics and value of products

Shoppers are more likely to buy products that have more space around them than the same products surrounded by less space (less interstitial space) according to a new study from the University of Miami School of Business Administration. The findings ...

Thumbnail-Photo: Customer reviews are pure gold – Manufacturers can support retailers...

Optimal Product Information • 17.11.2016

"Customer reviews are pure gold" – Manufacturers can support retailers with content

Interview with Dr. Thomas Salditt, Head of Digital Business Enabling at BSH

These days, customers want entirely different product information than they did in the past – especially when it comes to refrigerators, dishwashers and the like. Dr. Thomas Salditt from BSH Home Appliances Corporation talks about the contents ...

Thumbnail-Photo: Retail imports up as holiday shoppers head to stores...

News • 10.11.2016

Retail imports up as holiday shoppers head to stores

Imports are growing, but not as fast as in past years

With the holiday shopping season officially under way, imports at the nation’s major retail container ports are expected to be up 4.4 percent this month over the same time last year and should see a slightly larger increase next month, ...

Thumbnail-Photo: Networking, learning, inspiration

viscom 2016 • 03.11.2016

Networking, learning, inspiration

More than 300 exhibitors to showcase new visual communication products at viscom 2016

Advertising without visual communication – virtually unthinkable. Find out what undreamt-of possibilities hide behind the term at the International Trade Fair for Visual Communication, which is set to take place in Frankfurt from 2 to 4 ...

Thumbnail-Photo: The Black Friday store experience is driving consumers online...

News • 02.11.2016

The Black Friday store experience is driving consumers online

Half of US and UK consumers will not be shopping during Black Friday or will not visit stores, because of the stress of the experience

Periscope By McKinsey has released the findings of new research conducted with US & UK consumers on their attitudes towards Black Friday 2016, and how they plan to shop. Black Friday may be considered one of the biggest shopping events of the ...

Thumbnail-Photo: Designing store windows: It is the idea that counts...

Visual Merchandising • 19.09.2016

Designing store windows: It is the idea that counts

Interview with Karin Wahl, expert in retail product presentation

She is bubbling over with creativity: Karin Wahl, a professional visual designer of store windows and sales floors. She seems to find a story for every product to stage it and catch the interest of pedestrians passing by a store. That’s why ...

Thumbnail-Photo: Sound systems perfectly stage products and brands...

Report • 09.09.2016

Sound systems perfectly stage products and brands

Whispering Window and Sound Shower draw customers to the store and entice them into buying

Sales aids that stimulate the senses of customers are becoming more and more important. Visual marketing alone is no longer enough. Nothing should be left to chance, even when it comes to music. After all, a professional music concept doesn’t ...

35 more articles

Supplier

Outform
Outform
Herwigsmuehlenweg 3c
34123 Kassel
Nu Body Co., Ltd.
Cheng-Te Road
St. No. 222, Sec. 4 Taipei
AWEK GmbH
AWEK GmbH
Hanskampring 4
22885 Barsbüttel
milch43 | uneinheitskommunikation
Projendorfer Straße 324
24106 Kiel
ExpoFriends
Lockhauser Str. 14-16
32107 Bad Salzuflen
MEM-O-MATIC GmbH
Jasminstrasse 4
23795 Bad Segeberg
Manhillen Drucktechnik GmbH
Manhillen Drucktechnik GmbH
Schillerstraße 90
71277 Rutesheim
EPS Systems GmbH & Co. KG
EPS Systems GmbH & Co. KG
Auf der Weiß 1
57074 Siegen
Metalor Technologies SA
Avenue du Vignoble
2009 Neuchâtel
Artillus - Ways2display Ltd
Britannia House, 29 Station Road
NN15 7HJ Kettering, Northamptonshire
Baro Lighting (UK) Ltd
Rutherford House, Warrington Road, Birchwood
WA3 6ZH Warrington, Cheshire
Beaumont Group
21, avenue de Bordeaux
86490 Beaumont
Key2 Group
Unit C4 Hazleton Interchange, Lakesmere Road
PO8 9JU Waterlooville
Creaworld.AG
Weitestrasse 3
4512 Bellach
Dekoland GmbH
Dekoland GmbH
Zwickauer Strasse 8
90522 Oberasbach
Kadouri Industrial Design
Kadouri Industrial Design
6 Hamlacha St., North Industrial Zone
71520 Lod
Zweibrüder Optoelectronics GmbH
Kronenstraße 5-7
42699 Solingen
Isinger + Merz GmbH
Siemensstr. 11
65205 Wiesbaden
epay
Fraunhoferstr. 10
82152 Martinsried
CURVET S.p.A
Via Dell` Industria, 10
61022 Bottega di Colbordolo (PU)
Fest-Dekor GmbH
Industriestraße 7
9470 St. Paul
Eurocryl AG
Industriestrasse 22, Postfach 1 14
2545 Selzach
powerdisplay GmbH
Talstr. 4
33790 Halle/Westfalen
Barton Storage Systems Ltd
Barton Industrial Park, Mount Pleasant
WV14 7NG Bilston (West Midlands)
Superscript GmbH
Superscript GmbH
Zschortauer Str. 39 - 41
04129 Leipzig
Planet Graf S.C. Rafal Raczka
ul. Wojslawska 10 A
39-300 Mielec
BLYCO TEXTILE GROUP B.V.
Twekkeler Es 35
7547 ST Enschede
WLL Wehrsdorfer LED-Lichttechnik GmbH
Oppacher Str. 30a
02689 Wehrsdorf
API Signs & Displays
Amsterdamsestraatweg 45
1411 AX Naarden AX Naarden
RT Recycling Technik GmbH
Unterm Sand 4
69181 Leimen St.Ilgen
infsoft gmbh
infsoft gmbh
Ingolstädterstr. 13
85098 Großmehring
Durable (UK) Ltd
10 Nimrod Way
BH21 7SH Wimborne, Dorset
A & V Italia s.r.l.
Via Orosei 68
56023 Visignano/PI
Almax S.p.A.
Via Boaresco, 44
22066 Mariano Comense
2communicate ag
Hauptstrasse 87
4492 Tecknau
VP Vereinigte Papierwarenfabriken GmbH
VP Vereinigte Papierwarenfabriken GmbH
Industriestraße 6
91555 Feuchtwangen
Ecowert Distribution ug (haftungsbeschränkt)
Schlüterstrasse 36
10629 Berlin
Comosoft GmbH
Comosoft GmbH
Hindenburgstr. 49
22297 Hamburg
Garreis Warenpräsentation GmbH & Co.KG
Marienthaler Str. 2
65366 Geisenheim
Kalms Shoptic Display GmbH & Co. KG
Kalms Shoptic Display GmbH & Co. KG
Junkersstraße 14
30179 Hannover
INNOMOS GmbH
INNOMOS GmbH
Beckheide 1
33689 Bielefeld
D&K GmbH & Co. KG
Hanferstr. 4
79108 Freiburg
  KROUL Werbetechnik GmbH
KROUL Werbetechnik GmbH
Innere Passauer Straße 25
94315 Straubing
SMILAX Dekorationspflanzen GmbH
Am Schiefbahner Bahnhof 1
47877 Willich
Deutenberg Displaytechnik GmbH & Co. KG
Hüttenstrasse 6
59759 Arnsberg - Hüsten
VISTA Global A.S.
VISTA Global A.S.
Imam Cesme Mevkii No. 26
34396 Istanbul
Bohle Ltd
Fifth Avenue, Tameside Park
SK16 4PP Dukinfield (Cheshire)
Özyildirim Plastik ve Kalip Sanayi Tic. Ltd. Sti
O Blok No: 110
34840 Avcilar/Istanbul
Display & Design Helmut Amelung GmbH
Display & Design Helmut Amelung GmbH
Zur Kaule 3
51491 Overath/Köln